Most people use some form of social media on a near-daily basis. While many use the platforms to stay connected with friends and family, social media can also be incredibly helpful if you are looking for a new job opportunity.
However, you do have to use social media in the proper way if you want it to help with your job search.
If you're going to make the most of what social media has to offer on the employment front, here’s what you need to know.
Design Professional Profiles for Increased Visibility
An increasing number of employers are turning to social media to find candidates. However, they aren’t going to be attracted to personal profiles that don’t speak to your professional capabilities.
If you want to use social media for your job search, create professionally-oriented profiles. Head to LinkedIn to create a profile that acts as an expanded resume. Adjust your Facebook presence to focus on what you have to offer in regards to skills and experience. Create a separate Twitter profile for your career-oriented endeavors. This allows you to increase your visibility and gives you platforms where you can connect with potential employers by displaying the right kind of information.
Search for Job Opportunities
Both LinkedIn and Facebook have jobs sections. Candidates can search through job ads and limit the results based on a variety of criteria, including job titles, locations, and more. Plus, you can often apply directly through the platform. Additionally, you can create job alerts, ensuring you are immediately notified when a new opportunity is listed.
You can also find out about open positions using other approaches. For example, you can follow employers that interest you, search for job-related hashtags, and perform other relevant searches. With this approach, you may find links that direct you to company career pages or job boards, giving you the ability to start your application quickly.
Build and Maintain Your Network
Networking is often touted as a great way to find out about job opportunities, especially vacancies that aren’t announced publicly. By connecting with other professionals on social media, you can forge stronger connections that may benefit you during your next job search.
Additionally, by contributing to group discussions, commenting on posts, and creating your own posts, you can meet new people who may be able to help you find a job. You can also use these options to showcase your expertise by answering questions and providing insights into areas that relate to your field.
Learn About Employers
By following companies on social media, you can discover a lot of valuable information. You might gain insights into the organization’s culture, learn about new products or services, and find details about their customer base. Then, you can more easily target your resume when you apply or bring up relevant information during an interview, increasing the odds that you’ll impress the hiring manager.
Looking for a new job in Montgomery County?
Ultimately, social media can be a powerful job search tool. By following the tips above, you can take advantage of all these platforms can offer to you as a job seeker. If you’d like to find out more, the staff at TRC Staffing Services can help. Contact us to speak with a member of our team today and see how our social media expertise can benefit you.
