The business world, and marketing trends and strategy, in particular, have shifted significantly since the start of COVID-19 earlier in the year. According to a study by Marketing Week, 86% of marketers believe their marketing goals will be harder to reach. With that comes new marketing trends that are prevalent across industries as companies pivot direction and priorities.
These are three of the top marketing trends during COVID-19 to be mindful of and consider incorporating into your business practices:
Shifts in Tone
Now is the time to reevaluate tone across marketing channels across industries, from social media to blogs and beyond. Awareness of current events and content modifications will help your clients, employees, and other individuals appreciate and respect the fact that you are sensitive and supportive of their struggles and the current reality. This is also a good time to pause campaigns that are not directly related to things happening in the world or statements about how your company can help.
Shifts in Spend
From advertising to social media marketing to PPC, it is crucial to be aware of the challenges people face and how that is impacting their spending and online searching. This is not the time to keep the status quo; base resource allocation on where it will be the most beneficial and will resonate with your clients and audience.
Shifts in Format
With many marketers and business leaders traditionally relying on live events and conferences as large revenue streams, another marketing trend is to shift to digital formats. CloudApp shared several platforms and programs that make digital events and conferences turnkey from Adobe Connect to ezTalks.
The above marketing trends will help businesses and marketers continue to navigate the best practices for their companies through COVID-19 and beyond.
TRC Professional Services will help your team continue to navigate these marketing trends during COVID-19. Should you need additional support and resources or marketers with the experience to help you pivot and succeed, please contact the TRC Staffing Services team today.
Resources:
https://www.marketingweek.com/knowledge-bank/view/new-trends-reveal-the-impact-of-covid-19-on-marketing/
https://www.getcloudapp.com/blog/digital-conference-tools