--- title: Marketing Trends During COVID-19 description: Marketing Trends During COVID-19 image: https://blog.trctalent.com/hubfs/Imported_Blog_Media/TRC-28385-Aug-Professionals-Marketing-Trends-During-COVID-992x1860.jpg --- [![TRC Logo\_72\_WHITE-2](https://blog.trctalent.com/hs-fs/hubfs/TRC%20Logo_72_WHITE-2.png?width=266&height=123&name=TRC%20Logo_72_WHITE-2.png "TRC Logo_72_WHITE-2")](https://www.trctalent.com) - [Facebook](https://www.facebook.com/trcstaffingservices/) - [Twitter](https://twitter.com/TRC_Staffing) - [LinkedIn](https://www.linkedin.com/company/trcstaffingservices) - [Instagram](https://www.instagram.com/trc_staffing/) -   - [Default HubSpot Blog](https://blog.trctalent.com/blog) ### TRC Staffing Services - [Industries](https://trcstaffing.com/industries/) - [Automotive](https://trcstaffing.com/industries/automotive/) - [Business Services](https://trcstaffing.com/industries/business-services/) - [Finance](https://trcstaffing.com/industries/finance/) - [Hospitality](https://trcstaffing.com/industries/hospitality/) - [Insurance](https://trcstaffing.com/industries/insurance/) - [Retail](https://trcstaffing.com/industries/retail/) - [Telecommunication](https://trcstaffing.com/industries/telecommunication/) - [Transportation](https://trcstaffing.com/industries/transportation/) - [Specializations](https://trcstaffing.com/specializations/) - [Contact Center](https://trcstaffing.com/specializations/contact-center/) - [Help Desk](https://trcstaffing.com/specializations/help-desk/) - [Light Industrial](https://trcstaffing.com/specializations/light-industrial/) - [Professional Solutions](https://trcstaffing.com/specializations/professional-solutions/) - [Onsite Workforce](https://trcstaffing.com/specializations/onsite-workforce/) - [Work Type](https://trcstaffing.com/work-type/) - [Short Term](https://trcstaffing.com/work-type/short-term/) - [Long Term](https://trcstaffing.com/work-type/long-term/) - [Temp-to-Perm](https://trcstaffing.com/work-type/temp-to-perm/) - [Direct Hire](https://trcstaffing.com/work-type/direct-hire/) - [Contract](https://trcstaffing.com/work-type/contract/) - [Search Jobs](https://jobs.trcstaffing.com/) - Resources - [Resources](https://trcstaffing.com/resources/) - [Events](https://trcstaffing.com/events/) - [Blog](https://trcstaffing.com/blog/) - [Case Studies](https://trcstaffing.com/case-studies/) - About - [About TRC](https://trcstaffing.com/about/) - [Locations](https://trcstaffing.com/locations/) - [Contact](https://trcstaffing.com/contact/) - [Work For TRC](https://trcstaffing.com/work-for-trc/) - [Candidate Login](https://prdess.trcstaffing.com/) # Marketing Trends During COVID-19 [Facebook 0](http://www.facebook.com/sharer/sharer.php?u=https://blog.trctalent.com/blog/marketing-trends-covid-19) [Twitter](https://twitter.com/intent/tweet?url=https://blog.trctalent.com/blog/marketing-trends-covid-19&text=Marketing%20Trends%20During%20COVID-19) [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.trctalent.com/blog/marketing-trends-covid-19) [Email](mailto:?subject=Marketing%20Trends%20During%20COVID-19&body=https://blog.trctalent.com/blog/marketing-trends-covid-19) ![TRC-August-Market Trends](https://blog.trctalent.com/hs-fs/hubfs/Imported_Blog_Media/TRC-28385-Aug-Professionals-Marketing-Trends-During-COVID-992x1860.jpg?width=546&height=1024&name=TRC-28385-Aug-Professionals-Marketing-Trends-During-COVID-992x1860.jpg) The business world, and marketing trends and strategy, in particular, have shifted significantly since the start of COVID-19 earlier in the year. According to a study by Marketing Week, [86% of marketers believe their marketing goals will be harder to reach](https://www.marketingweek.com/knowledge-bank/view/new-trends-reveal-the-impact-of-covid-19-on-marketing/). With that comes new marketing trends that are prevalent across industries as companies pivot direction and priorities. ## These are three of the top marketing trends during COVID-19 to be mindful of and consider incorporating into your business practices: ### **Shifts in Tone** Now is the time to reevaluate tone across marketing channels [across industries](https://trcstaffing.com/industry-outlooks-begin-emerge-covid-19/), from social media to blogs and beyond. Awareness of current events and content modifications will help your clients, employees, and other individuals appreciate and respect the fact that you are sensitive and supportive of their struggles and the current reality. This is also a good time to pause campaigns that are not directly related to things happening in the world or statements about how your company can help. ### **Shifts in Spend** From advertising to social media marketing to PPC, it is crucial to be aware of the challenges people face and how that is impacting their spending and online searching. This is not the time to keep the status quo; base resource allocation on where it will be the most beneficial and will resonate with your clients and audience. ### **Shifts in Format** With many marketers and business leaders traditionally relying on live events and conferences as large revenue streams, another marketing trend is to shift to digital formats. CloudApp shared several platforms and programs that make [digital events and conferences turnkey](https://www.getcloudapp.com/blog/digital-conference-tools) from Adobe Connect to ezTalks.   The above marketing trends will help businesses and marketers continue to navigate the best practices for their companies through COVID-19 and beyond. TRC Professional Services will help your team continue to navigate these marketing trends during COVID-19. Should you need additional support and resources or marketers with the experience to help you pivot and succeed, please contact the[TRC Staffing Services](https://trcstaffing.com/contact/) team today. **[![](https://blog.trctalent.com/hs-fs/hubfs/Imported_Blog_Media/Contact-Us-Button-1-Jan-06-2021-10-59-54-58-PM.png?width=300&height=63&name=Contact-Us-Button-1-Jan-06-2021-10-59-54-58-PM.png)](https://trcstaffing.com/contact/) **       **Resources:** [https://www.marketingweek.com/knowledge-bank/view/new-trends-reveal-the-impact-of-covid-19-on-marketing/](https://www.marketingweek.com/knowledge-bank/view/new-trends-reveal-the-impact-of-covid-19-on-marketing/) [https://www.getcloudapp.com/blog/digital-conference-tools](https://www.getcloudapp.com/blog/digital-conference-tools)       [Home](https://trcstaffing.com/) › Marketing Trends During COVID-19     [![TRC-logo-white](https://blog.trctalent.com/hs-fs/hubfs/TRC-logo-white.png?width=200&height=95&name=TRC-logo-white.png)](http://trctalent.com)                         ![best-of-staffing\_talent\_2023-rgb](https://blog.trctalent.com/hs-fs/hubfs/best-of-staffing_talent_2023-rgb.png?width=82&height=82&name=best-of-staffing_talent_2023-rgb.png)       ![Untitled design (19)-1](https://blog.trctalent.com/hs-fs/hubfs/Untitled%20design%20(19)-1.png?width=99&height=99&name=Untitled%20design%20(19)-1.png)      ![TWP\_Atlanta\_Portrait\_2023\_AW@2x](https://blog.trctalent.com/hs-fs/hubfs/TWP_Atlanta_Portrait_2023_AW@2x.png?width=68&height=101&name=TWP_Atlanta_Portrait_2023_AW@2x.png)         ![Best of staffing for women](https://blog.trctalent.com/hs-fs/hubfs/Best%20of%20staffing%20for%20women.png?width=80&height=53&name=Best%20of%20staffing%20for%20women.png) - [Privacy Policy](https://trcstaffing.com/privacy-policy/) - [Terms of Use](https://trcstaffing.com/terms-of-use/) - [Contact](https://trcstaffing.com/contact/) © 2024 Copyright TRC Staffing Services. 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